To get the best price on everything is to take the advantage of promotions and coupons at the same time. Let me give you a prefect example. All prices in Canadian dollar.
Promotion and Coupon Combination Scenario One
Our local store was running special on a pure squeezed orange juice for $1.69 for 1.89 L, regular price approximately $3.99. A month before I picked up few coupons of this brand from some other store where the orange juice was located. The coupon was for $1. Since the coupon is from the manufacturer, who has nothing to do with store specials, this promotion and the coupon was allowed to be combined. How many times do you get pure orange juice not from concentrate for $0.69. Not many times.
Promotion and Coupon Combination Scenario Two
Another time another store was running special on the whole wheat or whole grain pasta. A dry pasta sometimes expensive. However, the price was dropped to $0.99 per package, 300 - 340 grams. This whole wheat pasta or whole grain pasta when not on sale, costs between $1.79 - $2.49. I had a manufacturing coupon that called $1.00 off when you purchase two packages. Again, since the coupon is from the manufacturer, who has nothing to do with store specials, this promotion and the coupon was allowed to be combined. How many times do you get whole wheat pasta for $0.50 a package. Not many times.
My recommendation is to keep your eyes wide open. Look around in the store for coupons. They usually are located in the isles with related products, such as cereal, baking products, pasta or drinks. Basically look every where in the store. Watch out for coupons that are for the same product. Some coupons may look the same, however, often the expiry dates are different, or how much off may be different also - then grab them and sort them later. Another place to look is in-store free magazines or calendars. You will find that lot of grocery stores prints annual calendar with recipes, and often inserts a sheet with coupons. Look for special brochures from Clip n Save or from GoCoupons.ca. Perfect example, one of the omega eggs have booklet with coupons usually from GoCoupons. ca. Lastly, you can check out on-line, places like save.ca has many different brand coupons.
Things to watch out are: expiry dates and coupons for a specific size of the product. Lastly watch out because some coupons are designated for specific stores only, therefore, often you may find that other stores runs a special on the same product with much lower price.
PROMOTION - a promotion that offers savings and only lasts certain period of time.
COUPON - a voucher that calls for designated amount off the original price; expiry dates apply.